Our Company Mission

Rue107 is a New York based contemporary women’s wear lifestyle brand.  With beginnings in Brooklyn, New York, our mission is to create whimsical, fun, and statement-making clothing and swimwear for women who want to express their unique personality through their wardrobe.  At the core of our business lies a foundation of celebrating sisterhood, individuality, and our customer’s right to always express themselves in their own unique and authentic way.  We are here to celebrate you at every occasion, every achievement, and every step of your evolution into the amazing woman that you are.

The Magic Sauce

The creative spirit behind Rue107 is designer Marie Jean-Baptiste, who was born in the culturally rich and beautiful island of Haiti and now lives in New York City. Marie’s design aesthetic is jubilant and expressive. Through her designs, Marie shares the vibrant Creole colors that are a part of her heritage, while constantly drawing inspiration from the cultural melting pot of New York. 



Our Products

Our design philosophy is to create clothing with simple silhouettes that pack a punch through  unexpected combinations.  We love to celebrate the feminine figure!  Fit and quality are our top priorities alongside our commitment to developing and sourcing the best prints for our Rue Babes.  From the time a design is finalized, our sample room gets to work on creating the best garment for you.  Our products are not massed produced, which eases the stress of anyone having your outfit on.  All of our collections are made with plenty of love in small batches, packaged, and delivered to you from the heart of New York City’s garment district.

Our Showroom

We are thrilled to meet our amazing Rue Babes in our NYC showroom, which is located in the heart of the garment district. Come picture ready as we love taking photos of our Rue Babes!

The Rue107 Showroom


Open Monday - Friday, 11am to 5pm

260 West 36th Street, Suite 503 (5th floor)
New York, NY 10018

No appointment necessary, but if you have any questions please call.

U.S Customers  1-212-564-1344

International Customers 1-877-RUE-1077


Rue107 is an independently owned and operated company. We are not and never were owned, partially owned, partnered, licensed or affiliated with or by any other companies. If you come across any of our products or photos being infringed upon by another company, please report the abuse to legal@rue107.com.